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Marketing Consulting |
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Don Smith, President |
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My specialty is business-to-business technical products. My most common projects involve: |
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- Market research to define and quantify new product opportunities.
- Revitalize existing product growth in both sales and profits.
- Establish, evaluate and upgrade distributors, dealers and sales representatives.
- Competitive intelligence and action plans.
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My focus is increasing the share, sales and profits of my clients.
On the average, my clients increase their profits $43 for every $1 investment in my services. |
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Seminars and Workshops |
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My most common seminars and workshops involve: |
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- New products. Ideas, evaluation, development, management, pricing, advertising and launch.
- Marketing. Products, pricing, advertising & promotion, sales channels and new product programs.
- Sales Channels. Management of sales channels for distributors, manufacturers reps and dealers.
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Don Smith is a nationally known public speaker and seminar leader. Historic associations include: |
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- Cornell Graduate School of Management (MBA). Part-time faculty for credited semester-length courses. Students voted as top-ten faculty.
- American Management Association. Multi-day seminars on marketing, new products and sales channels. Best of the best.
- University of North Carolina Graduate School of Business. Executive Education Program. Special business appointment.
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Expert Witness |
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Experience with ~50 cases including ~40 written reports, 13 depositions, 3 jury trials and 2 arbitrations. My legal references are outstanding. Typical engagements: |
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- Economic Loss to a Business. Quantify lost share, sales, profits and other critical variables.
- Intellectual Property. Trademarks, trade names, copyrights and trade secrets.
- Distributors, Dealers and Sales Representatives. Evaluate claims and economic loss.
- Marketing Research. Define market size, share, growth, key trends and customary practices.
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