Seminars and Workshops
Each seminar-workshop is customized to meet your unique requirements. Each seminar provides practical, proven, world-class concepts and tools.
Your participants will leave charged. Each will develop a personal action plan that immediately increases your sales and profits. The average participant, based on ideas secured at the seminar, implements 4.5 programs that have an expected five-year profit of $625,000.
Don Smith conducting a new product seminar-workshop
Historic Relationships
  • Cornell Graduate School of Management: Part-time faculty.Twice voted as top ten faculty. Taught (a) Business-to-Business Marketing and (b) Marketing Strategy.
  • American Management Association: #1 marketer of multi-day business seminars in US. 1989-2007 relationship. Evaluations average 3.85 on 4.00 scale. Defined as "Best of the Best." Seminar author and leader for (a) Defining and Implementing New Product Programs, (b) Marketing and Product Management and (c) Managing the Sales Distributor Network.
  • University of North Carolina Executive Education Program: One of the very few non-UNC faculty in this program. Author and leader for 2-day Business-to-Business Marketing seminar-workshop.
International assignments have included Western Europe, Moscow, Kiev, Shanghai, Panama Canal and the British Virgin Islands.

Seminars and Workshops
Seminars are typically 1 to 3 days. Each includes numerous hands-on workshops that permit the participants to apply the concepts to your business.
Call to secure a detailed outline for these and other marketing and sales seminars.
Subject Seminar
New Products
  1. Defining, evaluating, developing & launching successful new products. A "new product MBA" in 2-3 days.
  2. Slash idea-to-launch times in half, reduce total program costs and increase your success ratio. 1 day.
  3. How to more effectively and quickly screen and develop an in-depth business case. 1 day.
Product & Marketing Management
  1. Successful Product and Marketing Management. A marketing MBA in 3-4 days.
  2. Revitalize an existing product. 1 day.
  3. Increasing prices without impacting market share. 1 day.
  4. Use your existing services to increase product sales. 1 day.
Sales
  1. Increasing key account sales. 1 day.
  2. Sell value, not price. 1 day.
Distributors, Reps and Dealers
  1. Establishing & managing distributors, reps & dealers. 1 day.
  2. Increasing sales through distributors, reps & dealers. 1 day.
  3. Evaluation & upgrade of distributors, reps and dealers. 1 day.
Competition
  1. Securing competitive intelligence and an action plan that increases your sales and profits. 1 day.
  2. Securing competitive intelligence ethically and legally. 1/2 day.
 

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